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“Marketing of Financial Services in today's environment is an essential branch of knowledge that provides a bridge across various critical areas such as retail, wholesale, payment banking blogger.com et al, International Journal of Pharmaceutical Sciences and Business Management, Vol.2 Issue. 3, March- , pg. ISSN: COMMERCIAL BANKING AND MARKETING OF BANKING SERVICES DR.K. MALA 1 & DR. S. MARIA JOHN 2 1 Department of commerce and Business Administration, Meenakshi Chandrasekaran Arts and Science Estimated Reading Time: 8 mins The marketing comprehension that are performed by banks since can be shown as in following five stages: 1. Promotion oriented marketing comprehension 2. Marketing comprehension based on having close relations for customers 3. Reformist marketing comprehension 4. Marketing comprehension that focused on specializing in certain areas 5
better service is more important than just a good product in the marketing of banking products, so the focus should be on providing services related to each product. 1 sandhya kumari singh, research scholar, fms,bhu 2 pallavee shrivastava, research scholar, fms,bhu 3 ashish anand tripathi, research scholar, fms,bhu 4 usha kiran rai, Abstract The Online Banking Services are increasing day by day in the banking sector in India. In this paper aims to examine the Online Banking “Marketing of Financial Services in today's environment is an essential branch of knowledge that provides a bridge across various critical areas such as retail, wholesale, payment banking
· Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks and services 4. Change customers’ attitudes 5. Introduce services of banks 6. Support personal selling 7. Emphasize well serviceEstimated Reading Time: 8 mins blogger.com et al, International Journal of Pharmaceutical Sciences and Business Management, Vol.2 Issue. 3, March- , pg. ISSN: COMMERCIAL BANKING AND MARKETING OF BANKING SERVICES DR.K. MALA 1 & DR. S. MARIA JOHN 2 1 Department of commerce and Business Administration, Meenakshi Chandrasekaran Arts and Science Estimated Reading Time: 8 mins “Marketing of Financial Services in today's environment is an essential branch of knowledge that provides a bridge across various critical areas such as retail, wholesale, payment banking
“Marketing of Financial Services in today's environment is an essential branch of knowledge that provides a bridge across various critical areas such as retail, wholesale, payment banking Abstract The Online Banking Services are increasing day by day in the banking sector in India. In this paper aims to examine the Online Banking · Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks and services 4. Change customers’ attitudes 5. Introduce services of banks 6. Support personal selling 7. Emphasize well serviceEstimated Reading Time: 8 mins
· Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks and services 4. Change customers’ attitudes 5. Introduce services of banks 6. Support personal selling 7. Emphasize well serviceEstimated Reading Time: 8 mins capability And are able with high speed devote a significant share of the blogger.comted Research different units of the Bank Marketing indicate that bank IT sector is one of the factors affecting the performance of banking activities (Claudia& et al, ) 2. Theoretical framework: Definitions and Concepts Marketing The marketing comprehension that are performed by banks since can be shown as in following five stages: 1. Promotion oriented marketing comprehension 2. Marketing comprehension based on having close relations for customers 3. Reformist marketing comprehension 4. Marketing comprehension that focused on specializing in certain areas 5
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